New look for Air Products’ Maxx® weld process gas range!

“Productivity is a broad term – it became apparent that we needed to break down this concept and clearly articulate to customers all of the various benefits that Maxx® weld process gases bring to a welding operation and demonstrate how they all add up.”

Alison Smith, Segment Marketing Manager UK and Ireland, Metal Fabrication, Air Products.

“See the bigger picture” is the message that Air Products is advocating to promote their Maxx® weld process gases range. The tagline is a result of recent market research focused on the UK & Ireland metal fabrication market. The research confirmed that there is significant technical welding experience in the UK & Ireland. However, there is a clear need for more commercial advice from suppliers.

The key pain points that most customers are trying to address are how to maximise both quality and productivity, whilst minimising production costs. There is a perception that welding gas is a low interest commodity. Whilst it is widely accepted that using the incorrect welding gas can negatively impact production results, there is less understanding on how choosing the optimal gas can significantly improve output. This led us to develop the “Bigger Picture” concept. Maxx® gases can have a sizeable impact on either reducing a variety of welding related costs or drive enhanced productivity – all contributing to a positive bottom line impact.

• The addition of helium in the Maxx® Plus gas mixtures significantly increase manual welding speeds. Speed can increase by 17-35% depending on welding operation. This contributes to maximising output per active welding time meaning that more can be achieved with less cost.
• Welding with Maxx® weld process gas enhances deeper penetration, flatter welds, reduced distortion and oxidisation. This leads to a reduction in re-work or rejects, meaning more labour time may be spent producing commercially viable materials, not to mention the increase in customer acceptance.
• Maxx® gases further contribute to cost reduction of the welding operation by less production spatter. For every hour saved on post-weld cleaning this is either a direct cost saving (if outsourced) or more available time for welding (if managed in-house).